AI-Summary – News For Tomorrow
The company is prioritizing reducing lead times through automation and plant investment over new product development. According to Rolsen, lead times are the most critical challenge they face. Automation is the main focus for improvement. While tariffs haven’t had a major direct impact due to domestic sourcing, imported components still contribute to bottlenecks and longer lead times. Rental fleets continue to be a significant area of growth, with consistent demand for standard configurations. A webinar on high-priced used equipment inventory is scheduled for October 21st.
News summary provided by Gemini AI.
The company’s focus is now on reducing lead times through automation and plant investment, rather than launching new products, Rolsen said.
“Lead times are probably the most critical thing we run into,” he said. “Anything we can do to reduce lead times and put some workers toward some higher customer hour stuff, that’s our big push. But automation is the biggest push of them all for us.”
While tariffs have had a limited direct impact due to domestic materials sourcing, some imported components continue to create bottlenecks, Rolsen said.
“We haven’t been hugely impacted, but you do see longer lead times on certain product lines,” he said. “Our goal is to marry the chassis and the body all at once, to not have one or the other sitting too long.”
Rental driving expectations
Meanwhile, rental fleets remain a major area of growth, with consistent demand for open service bodies and standard configurations, Rolsen said.
Register here for the free Equipment Finance News webinar “High-priced used equipment inventory: The no-man’s land of equipment finance” set for Tuesday, Oct. 21, at 11 a.m. ET.

