AI-Summary – News For Tomorrow
Metro Retail Stores Group relaunched its in-house fashion brand, Blue Camp, with updated designs, better fabrics, and affordable prices. Originally focused on shirts and jeans, Blue Camp now features a wider range of casual wear, basics, and trendy items for all ages. The relaunch aims to better meet customer needs with practical and affordable fashion. Christopher Tiu, Metro Retail’s business head, emphasized that the brand was redesigned based on customer preferences. This revamp is part of Metro Retail’s strategy to bolster its private label offerings in fashion, home, and lifestyle, allowing the company to adapt to trends and provide value to customers.
News summary provided by Gemini AI.
METRO Retail Stores Group Inc. has relaunched its in-house fashion brand Blue Camp, unveiling improved designs, upgraded fabrics and accessible price points in a bid to give the label a refreshed look and sharper identity.
Originally known for shirts and jeans, Blue Camp now covers a broader fashion line that includes casual wear, wardrobe basics and fashion-forward pieces for men, women, teens and kids.
“We are proud to offer a brand that carries the Metro name and speaks directly to the needs of our shoppers, with fashion that is affordable, practical, and aligned with their everyday lifestyle,” he added.
Retail business head Christopher Tiu said the relaunch was a result of listening to customer preferences.
“This is about creating a brand that people will proudly wear because it was designed with them in mind.”
The move forms part of Metro Retail’s strategy to strengthen its portfolio of private labels across fashion, home, and lifestyle categories.
The company said private labels would allow it to stay agile with new trends while offering customers both differentiation and value.
Shares of Metro Retail were unchanged at P1.17 apiece on Tuesday.
