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Better Juice scales up commercialization of enzymatic sugar reduction juice technology
“We found a way to convert all types of sugar to other types of molecules that are not digested by our body,” Eran Blachinsky, PhD, founder and CEO of Better Juice, told FoodNavigator-USA. Better Juice entered a partnership with Brazilian juice manufacturer, Citrosuco, last year to deploy the sugar-reduction technology in the production of its …
A rising generation of food consumers embrace new food technologies
According to the Food Tech Consumer Perception study (based on an August 2019 online survey of 1,232 nationally representative Americans), Gen Z respondents indicated they are more likely to try a food grown with technology (77%) and are more comfortable overall with the use of technology to grow food (71%) than are millennials (67% likely to …
