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Location data can help identify audience segments and purchase intent, based on real-world behavior. It can provide customer insights  and competitive intelligence, says Greg Sterling, Vice President, Insights at Uberall. Greg Sterling Due to COVID-19 outbreak, there has been a sudden spurt in online shopping. Do you see this trend continuing, or will people be …

SINGAPORE: Singapore must not shut itself off from technology if the country and its people are to remain relevant as the world advances, said Deputy Prime Minister Heng Swee Keat on Saturday (30 Nov). Mr Heng said that while new technologies will give rise to many opportunities, one risk is that it will render many …

For Google’s namesake search engine, delivering the right results is about understanding what people are asking for. And understanding that involves zeroing in on the meaningful keywords in a search query and ignoring the rest. Words like “a” and “the,” for instance, can generally be safely ignored. The problem is that there are lots of …

Meghan Markle’s father, Thomas Markle, Sr., made a series of headlines for all the wrong reasons as his daughter was set to marry Prince Harry. While it seemed that Markle Sr. couldn’t keep his mouth shut and was the center of several controversies for a while, things have gone much quieter lately.  Is Markle Sr. …