FITCPS
How Luxury Fashion And Lifestyle Brands Can Leverage Technology In 2021
LONDON, ENGLAND – FEBRUARY 17: A model walks the runway at the Burberry Ready to Wear Fall/Winter … [+] 2020-2021 fashion show during London Fashion Week on February 17, 2020 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) Gamma-Rapho via Getty Images As time goes by, it’s becoming more evident than ever before, …
How Technology Is Helping Luxury Fashion Brands Gain Traction
PARIS, FRANCE – MARCH 03: (EDITORIAL USE ONLY) A model walks the runway during the Chanel as part of … [+] the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 03, 2020 in Paris, France. (Photo by Peter White/Getty Images) Getty Images Overall, the advent of technology marked a new dawn for the entire world. …
Changing Age-Long Traditions Of Luxury With Digital Technology
HONG KONG, CHINA – 2020/08/28: French multinational Chanel clothing and beauty products brand store … [+] seen in Hong Kong. (Photo by Budrul Chukrut/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Today, the luxury fashion industry is undergoing large-scale changes. The reason being is because consumer behavior has been forced to adapt to …
Luxury Retail And Technology Make A Perfect Combo For Customer
The end-goal of every good product or service is to meet a need but that need may not necessarily be physical. Luxury brands are most sought after for emotional satisfaction. They pander to the consumer’s emotion and create a feeling of prestige. In most cases, having a luxury brand gives the consumer more satisfaction than …
Technology Makes Luxury Brands More Accessible
KUALA LUMPUR, KL, MALAYSIA – 2018/10/17: A lady seen walk in front of a Dior store. (Photo by Faris … [+] Hadziq/SOPA Images/LightRocket via Getty Images) LightRocket via Getty Images The way people shop has changed. Technology has made it such that you can window-shop swiping through items on your devices and make a purchase …
