Posts in tag

display & programmatic advertising


Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer …

OpenX today announced that earlier this year, the company completed the migration of the OpenX Exchange onto Google Cloud Platform (GCP), becoming the first major exchange to move completely to the cloud. As of Q3 2019, the entire OpenX business was moved off of all on-premise servers. The migration to the cloud positions OpenX as …