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Define


Leicester researchers searching for a ‘golden spike’ to formally define humanity’s current geological period — and acknowledge human impact on our planet — have announced a major step in their analysis at an international conference on Wednesday. University of Leicester Professors Jens Zinke, Mark Williams and Jan Zalasiewicz and PhD researcher Stephen Himson presented multiple …

Ghislane Guedira, Chief Financial Officer, OCP Group, speaks onstage during the 2019 Concordia Annual Summit. Source: AFP The uncertain economy is seeing CFOs’ optimism take a hit Current market conditions will trial whether previous digitization was enough to support remote working The CFO’s influence on technology adoption this year will be significant Faced by unparalleled …

2020 will be the year when technology grapples with some of the most significant challenges mankind faces and organisations begin to realign their values and priorities. Here’s what you can expect to see driving businesses, individuals and the worlds of technology and science. A move to environmental governance Over the past two years different factors …

It seems that, when it comes down to it, we know that not all technology works for everyone. And while most people are usually fine with that as long as the people being excluded aren’t them or someone they love, companies are starting to realise that more customers mean more money. A gamer plays with …

The job of the CMO has been undergoing seismic changes in role and responsibility due to advancements in marketing technology (martech), data and social media. No longer is content production enough. The chief marketing officer (CMO) must be able to “market with purpose,” with a direct, measurable impact on the business. Clearly, the transition is …

There is a prevailing wisdom that says the stereotypical American consumer can be defined by certain characteristics. Based on what popular culture tells us, as well as years of experiences and data, we all have an idea of what the average consumer might look for in a house, car, restaurant, or shopping center. But as …