advertising
The Washington Post Will Pause Its Advertising on X
The Washington Post has decided to pause its advertising on X, a spokesperson tells Washingtonian. The decision follows owner Elon Musk’s bizarre embrace of the utterly debunked “Pizzagate” conspiracy theory on Tuesday. It’s not really worth going into the mechanics of what led one of the world’s richest people down the same dumb rabbit hole …
Ask HN: What Is the Future of Advertising with the Advancement of GPT-3?
Hello HN, I am just curious. There are a couple of products (You, Perplexity.ai, and Neeva (soon)) that have recently launched a feature that summarizes articles and spits out answers. I’m wondering how creators, particularly news outlets, will get paid if search engines start taking their traffic? Maybe completely new business models will need to …
Google, Amazon, Meta’s Ads Divisions Face Breakup With New Bill
Photo: Mandel Ngan (Getty Images) This week, Bloomberg reported that a bipartisan group of lawmakers are inching closer to another big plan to break up big tech. But unlike grandiloquent calls for Meta to divest Instagram or for Google to divest Chrome, this new legislation would force both companies to divest the heart of their …
Taxing digital advertising could help break up big tech
For the past several years, economists, and government leaders have regularly sounded alarms about the dangers of big tech monopolies. On her 2020 campaign website, for example, Senator Elizabeth Warren said “big tech companies have too much power, too much power over our economy, our society, our democracy.” In the months since the election, politicians …
$117 million up for grabs in Lotto Max’s record-breaking draw
TORONTO — The biggest lottery draw in Canadian history will happen this week, with eye-watering $117 million up for grabs. The Ontario Lottery and Gaming Corporation’s (OLG) Lotto Max jackpot on Tuesday will be $70 million. There will also be a whopping 47 Maxmillion prizes of $1 million. The massive prize is up for grabs …
Potentially record-breaking snowfall in store for Montreal as temperatures fall below average
MONTREAL — History is in the making in Montreal as Wednesday’s forecast brought potentially record-breaking snowfall to the city. According to Environment Canada, the record for snowfall on this day was back in 1963, when Montrealers endured just 0.8 centimetres of snow. According to the Wednesday (2021) forecast, Montrealers can expect 2 centimetres of powder. …
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising
NEW YORK–(BUSINESS WIRE)–Today, FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video advertising, using aggregated and de-identified data, on an addressable basis across platforms from a central decisioning platform. Through this solution, a single linear TV advertising avail …
March Madness Final Four to Feature Revolutionary New Technology in Message Advertising From Ryff
Ryff’s Placer(™) Render Technology Helps Fans Re-live Unbelievable 2006 UCLA-Gonzaga game with Legendary Ad During 2021 Final Four Matchup Fashions and sports stars change with the ages. Excitement for key moments is eternal. Linking the two brings us together. These were the themes presented to the team at Ryff to apply the groundbreaking new Placer …
The 6th Wave of Advertising Technology: Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital …
Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant
Last week, iHeartMedia Inc., which operates one of the biggest podcast networks in the country, announced it would acquire audio advertising technology company Triton Digital, a move aimed at helping the radio giant expand its advertising options to attract more buyers. It also reflects an increasingly common business decision in podcasting, as the growing industry …
