Marketers Need to Guess Which Video Will Work, Wasting Time & Money
Most video content produced is simply based either on expert opinion or gut feeling. It is near impossible to accurately tell which video will be a success.
That leads to wasted production and media budgets because of little reach, as well as disappointed audiences and hurt brand reputation, as companies have to resort to paid views to reach their audience.
on average in time spent to produce a two-minute live-action video.
is how much it can cost to produce a single video in brand quality.