Mark Cummins gets results at Google with technology for the pointy end of sales | Ireland


Like any start-up founder, Mark Cummins knows the unglamorous side of trying to run a young company. In the years after co-founding the retail tech enterprise Pointy in 2014, he was as much responsible for building the business itself as he was refilling the office fruit bowl and emptying the bins.

Despite attracting an interesting mix of individual and institutional investors, Cummins became well acquainted with rejection. He estimates that nine in ten potential investors declined to back the company. “It’s like any sales process really,” he says. “You get a lot of nos.”

Since Google acquired Pointy last year for a reported $160 million (€132 million), Cummins has enjoyed a restoration of balance in his work life. “A start-up is all-consuming,” he says. “It


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