Camp Hill-based company to use partnership to develop technology platforms for client institutions

Camp Hill-based company to use partnership to develop technology platforms for client institutions

Emerge Education, LLC, a leading education solutions provider for colleges and universities looking to rethink their approach to enrollment growth, earlier this week announced a new capital investment from Ben Franklin Technology Partners of Central & Northern Pennsylvania.

The Camp Hill-based company plans to employ the funds to further develop its technology platforms and improve its services and process for greater conversions of leads to student enrollments for its client institutions, a press release said.

Emerge Education also will leverage the new investment to support its newest partnership with Messiah University in Grantham, Cumberland County, which was launched in early 2020 at the onset of the COVID-19 pandemic. While new and continuing student enrollment, both on the ground and online, slowed across most colleges and universities over the past year, student marketing trends are indicating a potential upswing in the coming months as therapies and vaccines for the virus encourage more confidence in the economy and job market.

The company hopes to fuel higher enrollment at Messiah University and its other private and public institutions with the advances in technology and processes achieved through the new investment dollars, the release said.

“We are truly privileged and appreciative to now be associated with Ben Franklin Technology Partners,” James M. Hunter, CEO of Emerge Education, said. “As a leading education services provider, we constantly challenge our existing technology and processes to deliver better outcomes for our client institutions. This new investment will help us continue on our path to set ourselves and our clients apart from our competition by exploring new technology initiatives and allowing Emerge to continue to hire experienced professionals who understand the changing landscape of higher education today.”

Emerge Education is part of an online program management (OPM) market that is growing, with an estimated annual growth rate of 13.2 percent from 2020 to 2025, according to some industry analysts. Since its inception with three founding employees in 2014, Emerge has grown to 26 full-time employees, nearly 100 percent of whom are based in Pennsylvania, according to the release, which noted that the firm also works with a number of subcontractors and advertising agencies located within the region.

Ben Franklin Technology Partners of Central & Northern PA provides investment capital and business support services to tech-startups and small manufacturers located in a 32-county footprint. The program invests in innovators – sharing the risk that is inherent in starting a business – while providing a funding opportunity that does not require fees, points, collateral, or personal guarantees.

The organization is an initiative of the Pennsylvania Department of Community and Economic Development and is funded by the Ben Franklin Technology Development Authority. For more than three decades, Ben Franklin Technology Partners has served as a catalyst for economic growth in Pennsylvania by providing access to capital, business expertise and a network of resources that foster innovation, growth and success for both startup companies and established businesses, the release said.

Ben Franklin Technology Partners of Central and Northern PA provides early-stage funding and business support services to emerging technology-based companies, as well as small, existing manufacturing businesses within a 32-county footprint.

“Our mission is to create synergy among business, industry, and higher education representatives to help stimulate economic development in Pennsylvania, so supporting a locally-grown, education-focused company like Emerge is truly a perfect fit,” John Sider, Director of Second Stage Capital, Ben Franklin Technology Partners of Central & Northern Pennsylvania, said in the release. “Our investment opportunities are earmarked for entrepreneurs, small business owners, and existing manufacturing-based companies that want to produce a new technology-based product or improve an existing process. Ultimately when they succeed, we all succeed. The region gains expertise in an emerging technology and new, high-paying jobs are created.”

Emerge Education provides higher education solutions to colleges and universities interested in 21st century relevancy by growing revenues through enrollment. The firm works with its partner institutions by investing its own capital and service resources to support lead generation, marketing and recruiting, allowing its partners to focus on what they do best: educating students. Emerge forges unique partnerships with each client institution, always reaching for more students, higher revenue, less expense, the release said.

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