Radiance Technologies CEO Bill Bailey talks I-Bowl
The Radiance Technology Independence Bowl and ESPN have reached an agreement covering the 2020-25 games in Shreveport.
“We are thrilled to announce the extension of this longstanding partnership that solidifies that the 11th-oldest of all college football bowls will continue to be on the worldwide leader in sports,” said 2020 Radiance Technologies Independence Bowl Chairman Frank Auer. “The agreement we have signed with ESPN will ensure our partnership will continue to bring exciting, outstanding college football to the Ark-La-Tex and to the nation.”
2020 marks the 29th consecutive year that the Independence Bowl will be on an ESPN network, with the final year of the agreement being the 34th-consecutive year. That 2025 Independence Bowl will also be the 50th anniversary of Shreveport-Bossier City’s annual bowl game, as the first game was played in 1976 between McNeese State and Tulsa, and the game was named the Independence Bowl to honor the nation’s bicentennial.
The 2019 Independence Bowl between the Louisiana Tech Bulldogs and Miami Hurricanes was the 28th-consecutive game carried on ESPN networks, and the game featured a total live audience of 2,772,258 – up from 2,037,565 in 2018.
While the partnership with ESPN won’t change, the product on the field will have a different look over the length of the new agreement. The Independence Bowl Foundation announced a five-year agreement with Huntsville, Ala.-based Radiance Technologies to be the game’s title sponsor on April 21, 2020 – a partnership that will run through the 2024 edition of the bowl – and announced new primary agreements in January 2020 that will bring a rotation of Army West Point and BYU to Shreveport to face off against a rotation of the Pac-12 Conference, American Athletic Conference and Conference USA from 2020-2025.