Segway, which boldly claimed its two-wheeled personal transporter would revolutionize the way people get around, is ending production of its namesake vehicle.
The Segway PT, popular with tourists and police officers but perhaps better known for its high-profile crashes, will be retired on 15 July, the company said in a statement.
“Within its first decade, the Segway PT became a staple in security and law enforcement, viewed as an effective and efficient personal vehicle,” said Judy Cai, the Segway president, in a statement, noting that in the past decade it gained popularity with vacationers in major cities in North America, Europe, Asia, South America and the Middle East.
But the Segway, which carries a standing passenger on a wide platform, accounted for less than 1.5% of the company’s revenue last year. The company said 21 employees will be laid off, another 12 employees will stay on for two months to a year and five will remain at the Bedford, New Hampshire, facility.
The transportation revolution that inventor Dean Kamen envisioned when he founded the company in 1999 never took off. The Segway’s original price tag of around $5,000 was a hurdle for many customers. It also was challenging to ride because the rider had to be balanced at a specific angle for the vehicle to move forward. If the rider’s weight shifted too much in any direction, it could easily spin out of control and throw the rider off. They were banned in some cities because users could easily lose control if they were not balanced properly.
“What did they think the market was when they built this, when they designed it?“ asked Maryann Keller, the principal at Maryann Keller & Associates. “My impression was they were talking about this as personal mobility. How could you think that something this large and expensive would be personal mobility?”
Ten months after buying the company in 2009, British self-made millionaire Jimi Heselden died after the Segway he was riding careened off a 30ft cliff not far from his country estate at Thorp Arch, West Yorkshire. He was 62 years old.
In 2003, George W Bush avoided injury after tumbling off a Segway at his parents’ summer home in Kennebunkport, Maine.
A cameraman riding a Segway ran over Usain Bolt in 2015 as the Jamaican sprinter did a victory lap after winning a 200-meter race in Beijing. Bolt wasn’t injured and later joked about the incident.
In 2017, Segway got into the scooter business, just as the light, inexpensive and easy-to-ride two-wheelers took over urban streets. Segway’s foray into that industry may have been a sign that its original PT’s days were numbered.
“It was probably over-hyped before it was launched, and when it was launched, it was like, this is not going to work on city sidewalks,” Keller said.
• This article was amended on 24 June 2020. Jimi Heselden died at his estate in Thorp Arch near Boston Spa, West Yorkshire, and not at “his country estate north of London” as an earlier version said.
