“The Apple developer community inspires us all with apps that help more than a billion users, transform industries, and change the world. This WWDC, we’ve introduced innovative new APIs, frameworks, and tools designed to help developers take their app experiences further and reach even more users,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The App Store ecosystem is more diverse, dynamic, and successful than it has ever been, but we know that to make it better for everyone, there is more we must do together. This year at WWDC20, we’ve added online App Store Labs, extended the annual App Store developer survey, and more because we want to hear directly from hundreds of thousands of developers on how they want us to improve the App Store for them, and for users.”
New Ways to Reach Users with App Clips and Widgets
With App Clips, users have a fast and easy way to discover apps through new visual indicators called App Clip codes, as well as through NFC, shared links, and more. App Clips launch within a few seconds, immersing the user into a piece of the full app experience and giving developers a fun, new way to reach customers exactly when their app is most useful. Once inside the App Clip, users can easily install the full app with a single tap.
Widgets have also been redesigned to be more helpful and give users timely information at a glance. With widgets on the Home Screen pages, users can experience the developer’s widget every time they look at their device. And with a new SwiftUI API, developers can use the same code to build a widget for iOS, iPadOS, and macOS.