“As technology changes lives we’ll have to ask what it means to be human” Prolific North


"As technology changes lives we’ll have to ask what it means to be human" Prolific North

BJSS is doing a lot to tackle some of the obstacles and inequalities existent in today’s tech world. I ask Simon about the other challenges people face. 

“The biggest obstacles in the industry are twofold: talent and ways of working. Companies are struggling to hire and train enough people to keep up with demand from their clients. It’s a challenging area and I don’t see any quick solutions.

“We’re on a journey with the Fourth Industrial Revolution in terms of skills, but we’re also on a ‘ways of working’ journey. I’m talking about how organisations deliver change and transform. The Silicon Valley tech powerhouses have shown how quickly technology can disrupt markets, and the establishment is playing catch up.”

This is a problem because working as a digital native requires “root-and-branch transformation”, Simon says, and that’s in big companies that require huge amounts of energy to redirect. “You can’t just implement a trendy agile methodology; you need to change the culture, finance, governance, [and discuss] how you deliver change, the risks you take and your approach to customers. 

“Technology is the fuel of the innovation fire, but to realise value and prosperity, we need to focus on those two major challenges… The technology is the easy bit!”

What’s next?

Simon tells me about what he sees as the next big tech trends, and how they tie into these obstacles. He mentions “data, automation, cloud-based services, edge computing, autonomous things and multi-channel experiences. These aren’t going to change anytime soon.

“I’ve spent a lot of time working in the AI space over the last few years, and some of the hottest topics in that space revolve around ethics. As technology changes our lives, especially with automation, we’ll have to consider what it means to be human. The one thing we have that machines don’t have is consciousness, and that gives us empathy, compassion, love, creativity, and altruism. 

“If the machines are doing most of the grunt work and a whole lot more, like looking after our health, teaching our kids and driving our vehicles, what do we do and how do we embrace being human?”

It’s not just changing people’s lives – it’s changing business too. As tech becomes more important to customers, BJSS’s role is modifying. “One of the key themes we’ve seen is that we have gone from being an IT supplier to a trusted advisor and partner. That trend will carry on, and we’ll continue to expand our strategic, long-term customer relationships. Our customers now look to us to help them on their transformation journeys, and we need to be able to respond to that, which means adapting how we work and how we think of ourselves.”

Sear, as well as his role as CIO, is the founder of SPARCK, BJSS’s design & innovation consultancy which sits within it. It reflects the changing nature of the economy that Simon mentions; we can’t just implement tech, we have to tie it in with creativity too. “It’s no longer possible to build technology-based products and services without putting the user at the centre,” he says.  “Design and tech come together to achieve the best results.

“One of the most powerful tools we’ve started using over the last few years is the Service Blueprint. This is a design on a page that brings together a user’s journey and maps it on to underlying technology services, data inputs and outputs and touchpoints on an organisation’s operating model. Not only does it bring design and technology together, it also highlights the business changes that are needed. The best results come from taking a systems thinking approach.”

Human-centred products and services

Much is changing – legacy organisations realise the need for adaptation and innovations like AI pose both an opportunity and a challenge. Simon is well aware of the need not just to innovate, but keep the human in mind. 

“We’re just at the start of the Fourth Industrial Revolution – and there’s a lot of positive change that will happen over the coming decade. The way we live and work is changing, and that will continue to be a positive trend, with more automation of the mundane, more human-centred products and services and better healthcare, but quite possibly the biggest challenge of our time is the environment. 

“I believe that people are inherently creative, and we will find ways to use technology to rapidly reduce our negative impact on the environment. This will be the most valuable thing our generation can achieve.”




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