CBIA beefs up ‘Health Connections’ perks


CBIA beefs up ‘Health Connections’ perks

The state’s largest business lobby has added identity-theft services to its menu of benefit offerings available to its member employers.

The Connecticut Business & Industry Association’s newly announced partnership with Defend-ID includes discounted monthly pricing available only to member companies who are enrolled in one of CBIA’s “Health Connections” insurance plans.

The new offering is meant to provide additional value to dues-paying members, as well as to boost interest in CBIA’s long-standing health benefits exchange products.

Health Connections, which has been a key revenue generator for CBIA over the years, is in the midst of a business-model pivot, after enrollment in its fully insured plans fell from a peak of nearly 91,000 in 2006 to just under 20,000 in 2018.

Adding to its fully insured plans, CBIA last year unveiled a “fixed-funded” health plan offering with ConnectiCare, seeking to build the business back up. ConnectiCare will be CBIA’s sole health insurance partner once Harvard Pilgrim ceases its Health Connections business after this year.

“Identity theft continues to expand at an exponential rate,” CBIA Service Corp. President Ken Comeau said in a statement. “This growing threat has resulted in an increased demand for quality identity monitoring and restoration services.”

The identity theft offering includes credit monitoring and reporting, identity theft recovery services, dark web monitoring, and expense reimbursement insurance up to $1 million for expenses incurred during identity recovery.

It joins a menu of member insurance offerings at CBIA, including cybersecurity, worker’s compensation, life, dental and pet insurance. 

CBIA’s negotiated discount with Defend-ID is largest for employers who pay for the service. The “gold” plan costs $3.59 per month per employee, according to CBIA’s website, as compared to $3.99 normally, according to Defend-ID’s website. The platinum tier, which carries a higher amount of reimbursement insurance, costs $5.63 per month per employee with CBIA, compared to $6.25 normally. 

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