We know exactly when the Quibi app will launch: April 6th, 2020. What we don’t know, however, is exactly what to expect. At the highest level, Quibi is a project from former eBay and HP CES, Meg Whitman and high-profile Hollywood veteran, Jeffrey Katzenberg. The project has raised more than $1 billion promising a new way to watch streaming videos. The plan involves offering produced content that’s shorter than a typical TV show and offers two points of view. You can watch the traditional way by holding your device horizontally or switch over to a different viewpoint by flipping your phone vertically. The $5 per month plan promises roughly three hours of new content per week from scripted programs to news shows. Despite the hype and the party at CES, we still haven’t actually seen the app, but with this much riding on it, it would be surprising for the service to miss that promised launch window.
