Spotify Technology SA has launched a new digital tool that for the first time will let advertisers know how many people heard a given ad in a podcast, as the streaming giant continues an aggressive push into a rapidly growing business that has so far struggled with reliable data on listeners.
The largest music-streaming platform globally has been investing heavily in podcasting in an effort to keep its users engaged, lure listeners from radio and increase profit margins. Podcast content is generally cheaper to license than…
