Previously leaked images were of lower quality showing the plastic enclosures of the upcoming AirPods. The original leaks were initially dismissed until icons matching the design were found a recent iOS 13.2 Beta release.
Multiple reports have suggested that the new higher end AirPods could be launching imminently. These new AirPods are expected to have noise canceling technology as well as a higher price tag than the current AirPods. Some retailers have even started selling cases for the new design.
Update: The Weibo account these images originated from are reported to claim these are fake/knockoffs of the new AirPods, but regardless, the design is still believed to be representative.