What does Aviva’s facial expression technology experiment say about the future of AI interviews?


What does Aviva's facial expression technology experiment say about the future of AI interviews?

One of Britain’s biggest companies has been experimenting with facial expression technology in job interviews in the hope it will eliminate bias against older workers.

Aviva, the FTSE 100 insurance giant, tried out artificial intelligence software that analyses videos of job ­interviews to determine a candidate’s manner by examining mouth and eye movements and tone of voice.

It comes amid growing concerns about the impact of artificial intelligence on privacy and its potential for embedding discrimination.

A spokesman said Aviva had recently stopped the programme, which it was considering using to recruit staff for a customer ­service centre in Norwich, but did not say why.

HireVue, the US company that develops the technology, has previously ­admitted that its algorithms could become discriminatory. Although the system is programmed to ignore gender, age or ethnicity, HireVue’s chief executive, Loren Larsen, has said that bias could unintentionally creep into the software, which “learns” to pick candidates based on decisions made by human recruiters, and may come to mirror their biases.




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