At a mall in Beijing, hundreds of red flags cover every surface, from the displays to the edges of the roof.
A Communist Party propaganda film plays in an elevator’s small TV screen, followed by an advertisement for a patriotic movie which opened nationwide on Tuesday, ”Me and My Country.”
In a cinema on the top floor, which will be holding an exclusive screening of the 70th anniversary military parade, Chinese flags adorn the popcorn display.
The main films being teased are “Me and My Country” and a film about the People’s Republic founder Mao Zedong.
Inside the cinema, almost all the moviegoers are wearing red flag pins, showing the Chinese or Communist flags, while children carry their own small flags.
In total, 70 cinemas across the country will be showing the march, although it is unclear whether anyone could attend, or only Communist Party members.
But despite the celebratory and excited atmosphere, almost no one was willing to speak to CNN about the National Day or how they felt.