Four Irish Influencers Found Breaking Advertising Codes


Four Irish Influencers Found Breaking Advertising Codes

Influencers breaking the rules

Four online influencers have been sanctioned by the Advertising Standards Authority.

The industry watchdog found they did not clearly tell their followers that they were running paid posts.

 

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The advertising watchdog has been looking at complaints about some of Ireland’s biggest names on Instagram and YouTube.

Blogger Ellie Kelly who has 215,000 followers was found to have broken the code by not making it clear she was posting sponsored content.

 

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Make up artist Katie Moran was also sanctioned for the same reason.

While Dublin fitness model Gary Pineda was ordered to add a a disclaimer to a post for clothes brand Mibody Apparel.

 

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Meanwhile Instagram star Laura Young should have pointed out she was posting sponsored content for REN Skincare at the start of a shared video rather than at the end.

 

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A total of 27 complaints were made about advertisers in the last two months, 25 of which were upheld.




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