Jury says L’Oreal stole startup’s hair care technology


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A Delaware jury on Monday issued a verdict worth about $37 million to Olaplex LLC, a beauty startup that says industry giant L’Oreal SA copied its hair bonding technology.

The jury’s verdict form was issued under seal, but Olaplex lawyer Joseph Paunovich of Quinn Emanuel Urquhart & Sullivan said in an interview that the jury sided with the startup on its claims of patent infringement, trade secrets misappropriation, and breach of a non-disclosure agreement.

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