Impossible Foods’ plant-based burgers will soon no longer be so impossible to get your hands on.
Starting Aug. 5, all 7,300 Burger King locations across the country will sell the meatless Whopper – but only while supplies last – for $5.59.
In April, Burger King became the first fast-food chain to sell the Impossible burger, but it was only available at select locations. Burger King is owned by Restaurant Brands International (QSR), which also owns Tim Horton’s.
Headed to grocery stores
Impossible Foods also plans to start selling its products in grocery stores beginning this fall, now that the Food and Drug Administration has approved its key color ingredient, soy leghemoglobin. The color additive is what makes the meatless patty “bleed” like a real meat burger, giving it the look and taste of real beef.
Impossible has been able to distribute its product only by selling it in restaurants including fast food chains White Castle and Qdoba.
The nationwide rollout at Burger King and its entry onto grocery shelves marks a huge growth spurt for the food startup that struggled with meeting demand just weeks ago.
Fast food chains including Red Robin complained that the company couldn’t supply them with enough product to keep up with soaring demand.
On Monday, the Redwood City, Calif.-based company announced to its distributors that a cap on ordering had been lifted and that the product was now “fully stocked.”
In order to ramp up supply, Impossible Foods has doubled the headcount in its plants in the last two months. It also entered into a manufacturing deal with the meat supplier OSI Group to expand its production capabilities.
Alexis Christoforous is co-anchor of Yahoo Finance’s “The First Trade.” Follow her on Twitter @AlexisTVNews.
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