Australia’s Ticketbooth acquired by US event technology giant

Ticketbooth’s CEO and Founder Simon Guerrero said:

“We’re thrilled to be joining Patron Technology’s groundbreaking mission of disrupting the event technology industry. “Throughout the Ticketbooth, Token and Audiencetools journey our key mission has been to  provide first class event technology to our valued clients, and this aligns perfectly with Patron’s goals.”

As a global event technology company, Patron Technology offers ticketing, data driven engagement tools, experiential marketing and mobile app solutions. For Ticketbooth clients, the buy-out will give them access to the full Patron Technology product suite.

Marc Jenkins, Patron Technology CEO, said:

“Ticketbooth, Token, and Audiencetools have been on our radar for a long period of time, and we are so excited to have them join the Patron family.

“The innovative solutions these companies offer compliments and enhances our ever growing suite of event technology tools, and we are looking forward exhilarating our growth both in the APAC region and worldwide.”

During Simon Guerrero and Matt James’ tenure at Ticketbooth, the company’s Australian team developed the advanced cashless RFID platform Token, and event marketing software Audiencetools, all product which now fall under the Patron Technology banner.

Patron has been beefing up its stable of companies to further its integrated ticketing solutions for two years now. The acquisition of Ticketbooth, Token and Audiencetools marks Patron’s ninth acquisition over the last two years.

Last year it acquired web and mobile developer Greencopper, live event technology company Thuzi and Marcato Digital Solutions, a global provider of event logistics software. In 2017 Patron acquired online ticketing platforms TicketLeap, ShowClix and SeatAdvisor.