Lemon-do is the company’s first stab at hard seltzer, and it may be the only product of its kind for some time. Garduño said since the drink was created for a “specific slice” of Coca-Cola’s market, it’ll likely stay a Japanese exclusive.
“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” he said.
“I think the culture here is still very unique and special, so many products that are born here will stay here.”
Unlike the Japanese spiked seltzer, the coffee concoction actually contains Coke and a hefty dose of caffeine. It’s not guaranteed, but Javier Meza, the company’s global chief marketing officer of sparkling beverages, said that it could see a US debut as soon as 2020.