Data-driven deal to improve digital capabilities of global basketball.
The International Basketball Federation (Fiba), the sport’s global governing body, has announced a long-term renewal of its technology partnership with Genius Sports.
The two have worked together since 2004 to improve sporting integrity, data collection and digital capabilities of more than 200 basketball leagues and federations across the globe.
The renewed deal will see further emphasis placed on the adoption of key digital solutions, including competition management tool Fiba Organiser and play-by-play data collection system Fiba LiveStats, which are already currently used at more than 85,000 basketball games every year.
Additionally, both parties will work closely together to tackle data piracy by preventing the collection of unofficial data from Fiba events. By prohibiting the collection and distribution of unofficial feeds, the partnership aims to provide basketball leagues and national federations with full control over their data, ensuring maximum commercial value and integrity of competitions from betting-related corruption.
Andreas Zagklis, Fiba secretary general said: “We have been working together for more than 15 years to develop and offer state-of-the-art digital tools for national federations and leagues. Thanks to this renewal, we will continue the joint efforts in creating innovative tools and make sure that our sport is even more attractive to fans around the world.”
Mark Locke, chief executive of Genius Sports Group, added: “Together, we’ve powered over 500,000 games from courtside in over 150 countries and engaged more than 25 million fans. But, this renewal is as much about the future as our achievements to date, and we’re excited to introduce a number of cutting-edge innovations later this year, driving the next stage of digital transformation and data analytics for leagues and federations at all levels of basketball.”