Pitt, a wine buff, knew that the Perrins had made a name for themselves in the US with their Tablas Creek estate in Paso Robles, California, where they planted grape varieties from France’s Rhône region.
Pitt and Jolie own the Miraval estate, but the Perrins own 50 per cent of the Miraval Provence company, which is in charge of production and marketing.
Despite their reputation for fine wines, gained over several generations, the Perrins knew they were taking a risk with Miraval. With the media spotlight on Brangelina, the slightest mistake with their wine could have proved disastrous. But now Miraval is the toast of wine drinkers and critics, and the rosé boom is set to continue.